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Recall, Recognition, and the Measurement of Memory for Print Advertisements
by Richard P Bagozzi, Alvin J ...
ISBN: 9780353346031
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
by Richard P Bagozzi, Alvin J ...
ISBN: 9780353346024
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
by Richard P Bagozzi, Alvin J ...
ISBN: 9780343298487
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
by Richard P Bagozzi, Alvin J ...
ISBN: 9780343298494
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
by Alvin J Silk
ISBN: 9780343250782
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The Influence of Advertising's Affective Qualities on Consumer Response
by Alvin J Silk, Terry G Vavra
ISBN: 9780353240629
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The Influence of Advertising's Affective Qualities on Consumer Response
by Alvin J Silk, Terry G Vavra
ISBN: 9780353240636
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Structure of Repeat Buying for new Packaged Goods
by Silk, Alvin J., Kalwani, Ma...
ISBN: 9781340308032
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Structure of Repeat Buying for new Packaged Goods
by Alvin J Silk, Manohar U Kal...
ISBN: 9781377029665
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Researc...
by Silk, Alvin J.
ISBN: 9780331939897
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A Multiple-Product Sales Force Allocation Model
by Montgomery, David B., David...
ISBN: 9781760575793
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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
by Silk, Alvin J., Geiger, Fra...
ISBN: 9781340072254
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The Influence of Advertising's Affective Qualities on Consumer Response
by Silk, Alvin J., Alvin J Sil...
ISBN: 9781376159578
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
by Silk, Alvin J., Alvin J Silk
ISBN: 9781376186598
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
by Bagozzi, Richard P., Richar...
ISBN: 9781376211160
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Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
by Silk, Alvin J.
ISBN: 9780656403196
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